My favourite analysis tool of the month is... SEMRush. Actually, I'm not a big user of tools, so there won't be a regular tool of the month award. But in SEMRush I've found something truly wonderful: the ability to spy on the keywords other websites (OK - competitors!) rank for. And the ability to export them to Excel. And then resequence them by search volume. And filter out the high competition phrases.
In a nutshell, SEMRush allows you to identify all the easy keywords your competitors rank for that have decent search volumes. More Lazy Man's (or lady's) Keyword Research!
Let's run through the process of identifying these keywords.
Using SEMRush For Keyword Research
The process can be summarised as follows:
Use SEMRush to list all the keywords a competitor site ranks for.Export to Excel.Sort the spreadsheet by Search Volume.For each eligible search term, conduct some rudimentary competitive analysis.Filter out those terms that are too hot.
We'll go over those steps in more details here.
SEMRush Google Keywords Report
Type in the domain name of the site you're investigating and click search. For some reason, it doesn't work if I leave the "http://www." bit in, so I usually just strip that out. Next, click on the Google Keywords link on the left.
In a nutshell, SEMRush allows you to identify all the easy keywords your competitors rank for that have decent search volumes. More Lazy Man's (or lady's) Keyword Research!
Let's run through the process of identifying these keywords.
Using SEMRush For Keyword Research
The process can be summarised as follows:
Use SEMRush to list all the keywords a competitor site ranks for.Export to Excel.Sort the spreadsheet by Search Volume.For each eligible search term, conduct some rudimentary competitive analysis.Filter out those terms that are too hot.
We'll go over those steps in more details here.
SEMRush Google Keywords Report
Type in the domain name of the site you're investigating and click search. For some reason, it doesn't work if I leave the "http://www." bit in, so I usually just strip that out. Next, click on the Google Keywords link on the left.
Hello…Content of your blog is great. I really liked it. Thanks for sharing this blog. Visit our website for Digital marketing course in pitampura.
ReplyDeleteAhrefs
ReplyDeleteWhile we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.
While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.
Ahrefs
ReplyDeleteWhile we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.
While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.
Ahrefs
ReplyDeleteWhile we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.
While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.
Ahrefs
ReplyDeleteWhile we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.
While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.