Check out this auction for a PowerPoint tutorial site. If you check the previous auction listing, you can see that it was bought in March by someone who has self destructive tendencies.
According to the original listing, this site used to be a PowerPoint search engine. That is, you could use it to search for PowerPoint presentations. In the original listing, the seller boasted of lots of high rankings for "PowerPoint Search" related terms, and 2,800 unique visitors / month. Not too shabby.
Fast forward to the current listing. Here are the salient points:
traffic has come down to 1,136 visitors / month (no proof given).the site has been repurposed to publish PowerPoint tutorials. It is no longer a search engine.Weird Logic
The site in its previous guise of PowerPoint presentation search engine seemed to be faring OK, but the previous owner obviously saw more success to be had in the PowerPoint tutorial game. Fair enough, but why didn't they add to the existing site instead of replacing it? They could quite easily have kept the site as it was and add the new blog for the tutorials in a new folder. Doing so would have kept returning visitors happy, and wouldn't have disturbed search engine rankings so much.
The problems with repurposing a site can be summarised as follows:
inbound links may no longer be relevant. This can have several consequences. Links that aren't as relevant won't help the site's pages rank as well as they did. Also, webmasters who originally linked to a search engine site might remove their links now that the site publishes tutorials. Additionally, visitors that arrive wanting a search engine are going to be disappointed.
According to the original listing, this site used to be a PowerPoint search engine. That is, you could use it to search for PowerPoint presentations. In the original listing, the seller boasted of lots of high rankings for "PowerPoint Search" related terms, and 2,800 unique visitors / month. Not too shabby.
Fast forward to the current listing. Here are the salient points:
traffic has come down to 1,136 visitors / month (no proof given).the site has been repurposed to publish PowerPoint tutorials. It is no longer a search engine.Weird Logic
The site in its previous guise of PowerPoint presentation search engine seemed to be faring OK, but the previous owner obviously saw more success to be had in the PowerPoint tutorial game. Fair enough, but why didn't they add to the existing site instead of replacing it? They could quite easily have kept the site as it was and add the new blog for the tutorials in a new folder. Doing so would have kept returning visitors happy, and wouldn't have disturbed search engine rankings so much.
The problems with repurposing a site can be summarised as follows:
inbound links may no longer be relevant. This can have several consequences. Links that aren't as relevant won't help the site's pages rank as well as they did. Also, webmasters who originally linked to a search engine site might remove their links now that the site publishes tutorials. Additionally, visitors that arrive wanting a search engine are going to be disappointed.
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