I don't feel like I'm an internet marketer, but I must be because a couple of days ago (17/01/2011) I sent an email newsletter to my "list" promoting a product.
I'd had a plan for the email, and had been dying to send it out for a while, but thought that it would probably be better to wait until the Christmas madness had subsided. Few people are going to want to buy what I'm putting in front of them in the midst of Christmas spending. I also thought it would be better suited to a Monday delivery.
Measuring Performance
I sent the newsletter to 826 subscribers. There is an image link at the start and a text link at the end to the product I'm promoting and so far this year (it's 17th January), I've had 6 sales from my websites. These 6 sales are not related to the promo email I just sent and won't be counted. It's more to give a benchmark. I know that I'm not selling many of these products via my websites (one every three days or there abouts), so if I see a massive surge in sales, I know it's from my new friend: the internet marketing email!
The first day was the worst. I couldn't help watching my getresponse stats throught the day and they were hugely disappointing. By the end of that first day, 826 emails had been sent, but none had been opened, 10 had bounced and there'd been one complaint! How someone complain about the email when none had been opened is beyond me...
At the start of the second day, still none had been opened!
Update (19/01/2011) : Oh for God's sake, I've just realised I didn't select the option to track open rates! No wonder it's telling me that nobody opened the damn email! Well there's a lesson.
The good news is that I made two sales over night worth $15 each. Hopefully those sales represent the few drips before the deluge. I think I'll let my little test run for a month before drawing conclusions about mailing a list.
Update (19/01/2011 - 21:00) : Woo hoo, another sale!! A total of 9 so far this year, with 3 probably attributable to my newsletter. OK, enough micro management.
Update (21/01/2011): 5 sales since the newsletter, totalling $75.
Update (24/01/2011): 7 sales since the newsletter, totalling $105.
Update (27/01/2011): oh well, it looks like the honeymoon is over. No further sales. That's a little disappointing, I was expecting more from my "highly targeted list". It didn't take me long to put th email together, so the ROI is pretty good.
I'd had a plan for the email, and had been dying to send it out for a while, but thought that it would probably be better to wait until the Christmas madness had subsided. Few people are going to want to buy what I'm putting in front of them in the midst of Christmas spending. I also thought it would be better suited to a Monday delivery.
Measuring Performance
I sent the newsletter to 826 subscribers. There is an image link at the start and a text link at the end to the product I'm promoting and so far this year (it's 17th January), I've had 6 sales from my websites. These 6 sales are not related to the promo email I just sent and won't be counted. It's more to give a benchmark. I know that I'm not selling many of these products via my websites (one every three days or there abouts), so if I see a massive surge in sales, I know it's from my new friend: the internet marketing email!
The first day was the worst. I couldn't help watching my getresponse stats throught the day and they were hugely disappointing. By the end of that first day, 826 emails had been sent, but none had been opened, 10 had bounced and there'd been one complaint! How someone complain about the email when none had been opened is beyond me...
At the start of the second day, still none had been opened!
Update (19/01/2011) : Oh for God's sake, I've just realised I didn't select the option to track open rates! No wonder it's telling me that nobody opened the damn email! Well there's a lesson.
The good news is that I made two sales over night worth $15 each. Hopefully those sales represent the few drips before the deluge. I think I'll let my little test run for a month before drawing conclusions about mailing a list.
Update (19/01/2011 - 21:00) : Woo hoo, another sale!! A total of 9 so far this year, with 3 probably attributable to my newsletter. OK, enough micro management.
Update (21/01/2011): 5 sales since the newsletter, totalling $75.
Update (24/01/2011): 7 sales since the newsletter, totalling $105.
Update (27/01/2011): oh well, it looks like the honeymoon is over. No further sales. That's a little disappointing, I was expecting more from my "highly targeted list". It didn't take me long to put th email together, so the ROI is pretty good.
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